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Hello, Autumn has arrived and as I have mentioned before April/May
and September/October are my absolute best months in South Africa.
For those of you who have not experienced them, take the trip!
You will not be disappointed at all.
I look forward to hearing from you and thank you to all that
have contacted us over the last few months - always a pleasure
assisting where we can.
I am doing a trip to Europe for a while and leave you in the
capable hands of our team.
Keep in touch...
Contact Us...
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TEC Video Embraces High Definition Technology
Sharper pictures, superior sound quality and the ability to
view on ever larger screens are some of the qualities driving
the growth in the worldwide High Definition (HD) market. Whether
2008 is the breakthrough year in South Africa, or whether we’ll
have to wait a bit longer, it seems as if HDTV is here to stay.
Viewers around the world with the required technology can
look forward to watching the 2010 World Cup broadcast in high
definition from 25 different camera angles and using 5.1 surround
sound.
Having prevailed in their battle with Toshiba, Sony’s
“Blue-Ray” is now the accepted next generation HD
Optical Disc. 2007 saw 31,000 titles shipped to South Africa
with that figure predicted to rise this year.
For many companies, the prospect of getting their message across
in definition nearly five times as sharp as conventional videos
is exciting. TEC Video uses state-of-the-art technology and
is able to develop, direct and produce powerful corporate and
commercial videos in High Definition.
Says Candice Ashwin, head of TEC Video, “We’re
energized by the rapid development of technology and the opportunity
to use this technology to produce the highest quality work.”
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Sub urban’s continued success into 2008
Sub urban’s success of 2007 has continued into 2008,
resulting in all of its in-house directors shooting simultaneously.
Director/Cinematographer Miles Goodall is just one of the
busy directors. He was recently in Cape Town to shoot the
latest Seat commercial with Mark Fisher of BAM (Brands All
Mighty), the newly launched independent unit within the Ogilvy
stable. This is the second of the Seat commercials Miles is
shooting for BAM, adding to the other 30 car commercials already
under his creative belt.
In addition, Cheill Communications Johannesburg selected
Miles to shoot a Samsung commercial, which will launch the
latest handset – the F250.
Mukunda, who has the ability to balance performance and style,
has just completed the humorous MTN “Fingers”
campaign with MetropolitanRepublic. The 15 commercials in
this campaign were shot in one day.
Ian Mason is our classical filmmaker who has, once again
collaborated with Leo Burnett Johannesburg to shoot a fifth
and sixth McDonald’s commercial with them.
Sheilla Kubheka, Sub urban’s youngest Director, has
been entrusted by Network BBDO Cape Town to direct Ackerman’s
“Cords”.
In amongst all of this activity, the Sub urban team is expanding
with the addition of two international directors; Matt Helfgott
and Nadia De Paoli. Watch this space for an announcement on
the new talent.
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Raw imagery used in aides commercial
A crying toddler struggles to get up to walk. Each time he
gets onto his feet, he loses his balance and falls onto the
stony, dry desert sand, making him cry even harder. Designed
to demonstrate the severity of HIV/Aids, this commercial imagery
depicts a distraught baby left alone with no one to take care
of him - no one to pick him up and no one to comfort him.
Shot and directed by Miles Goodall in Namibia for TBWA Paris
through Hamster Publicité, the spot has a powerful message
to communicate. It’s a raw approach set in harsh conditions
that will draw on viewer’s emotions, making them feel
somewhat uncomfortable. In order to convey this tone, the spot
could not be too crafted or edited. It’s not a pleasant
reality and therefore cannot look refined and manicured.
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Travel through SA with your cellphone
as a guide
Table Mountain is one of the Mobiguide destinations available
for download through your cellphone. A new South African innovation
uses mobile technology to provide tourists with a unique audio-visual
tourism experience.
The Mobiguide, a multimedia mobile application that functions
as a virtual tour guide, is a technological first for Africa
as it combines national archive footage, images, local music
and audio in a series of tourism related clips.
Audio commentary is currently available in English, French,
German and Chinese while featured destinations include, Robben
Island, the Apartheid museum, Soweto, the Newtown Precinct,
Constitutional Hill, Cape Point and the Stellenbosch wine
route.
“We are the first company in Africa and possibly the
world to produce an audio-visual tour guide,” says Mobiguide’s
managing director Amanda Forsythe. Similar products are either
audio guides or tourism directories, explains Forsythe.
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Issue
62 - April 2008 |
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$ = R7.86 |
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Euro
= R12.40 |
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£ = R15.51 |
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La Splendida
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La Splendida with its vogue-ish interiors and art deco exterior
make it a sought after destination for people who appreciate
attention to detail. Perfectly placed on the buzzing Mouille
Point beach front, just minutes from the sights and sounds of
the city, V&A Waterfront, Table Mountain, Clifton and Camps
Bay beaches.
Whether sea or mountain facing, every fully equipped room contains
everything to make your visit a pleasant and comfortable one.
The emphasis at La Splendida is on personalized service, helping
the guest to make the most of their city visit. From restaurant
reservations to airport shuttle service, we will go out of our
way to make you stay with us a memorable one.
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Furious Fisheye
Géran Raath started in the broadcast
industry in 2002 with a keen ability in photography. After
assisting camera and sound operators he became a freelance
operator and decided to establish Furious Fisheye Productions
in 2005. This marked the start of his pursuit to become a
dedicated Steadicam Operator. Since then it has grown to be
a venture that dreams bigger than one man’s career and
hopes to involve the whole of South Africa in the amazing
world of film making.
Our vision is to provide a superior service
to the local and international motion picture industry in
specialised camera applications. Further more this company
plans to provide local content to the rural and township sector
on a mass scale in order to uplift the local motion picture
industry and South African Pride.
Géran Raath is an individual trading
as Furious Fisheye Productions and can provide quality services
to large and small productions at very attractive rates. Furious
Fisheye Productions is a Cape Town based company yet is mobile
and can operate anywhere locally and internationally.
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The footsteps of greatness
As a symbol of his contribution to human endeavour
and achievement, South African Nobel Prize winner Professor
Sydney Brenner has left an imprint of his foot at the Cradle
of Humankind World Heritage Site.
Prof Brenner makes his mark in historyBrenner, who was awarded
the 2002 Nobel Prize in Physiology or Medicine, joins fellow
achievers and statesman in being immortalised along the processional
pathway at Maropeng, the official visitors centre to the World
Heritage Site.
The event was attended by academic guests and dignatories from
the Univeristy of Pretoria as well as Gauteng Premier Mbhazima
Shilowa.
The pathway is lined with the footprints of the likes of President
Thabo Mbeki and Former UN secretary general Kofi Annan. The
Cradle of Humankind has reserved the left side of the pathway
for the footprints of other South African Nobel winners including
former president Nelson Mandela and Archbishop Desmond Tutu.
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